Exactly! Without that, they would have had to work on traditional advertising in the channel, work to grow at a manageable rate, and not have to deal with overloaded servers from people thinking Calypso was the next Dahlonega or Sutters Mill.
Would I be here now? Would you be here now? I dunno. I suspect that
MA would be in a much better position now had they followed such a course, as the product is actually interesting what with it's storyline and adventure.