ROCKtropia Declares Billion Dollar Virtual World War With the Release of ROCKtropia 2.0
HOLLYWOOD, CA--(Marketwire - April 19, 2011) - In a bold effort to save the people of planet Earth from being exploited by an insidious new threat known as "Social Games" which can prove to be a terrible drain on human productivity, ROCKtropia, the music capital of virtual reality, officially declares war today against all imposter virtual worlds and dead end MMOs with the release of ROCKtropia 2.0.

ROCKtropia founder, superstar avatar, Jon "NEVERDIE" Jacobs, Guinness World Record Holder and the first avatar ever to make a million dollars in virtual reality, laid down the gauntlet with today's release of ROCKtropia 2.0. "The time has come for a serious showdown -- the world needs to get a handle on what's really going on with virtual reality. It is a rapidly growing multi-billion dollar industry that is also an incredible new medium for Commerce, Communication, Art, Entertainment and Education. Virtual Reality is even more powerful and immersive than the internet and television, so it's urgent that we focus on choosing an industry standard now! ROCKtropia utilizes the Entropia Universe platform that specializes in the two most important components for the explosive growth of this industry. A secure Real Cash Economy, which fully supports the users' ability to monetize their time spent playing and avatar interoperability which allows avatars to move between an unlimited number of Virtual Worlds produced by different developers with the avatar skills, reputation, currency and in some cases goods intact. This is the foundation for exponential growth, but not just the growth of an industry but of a new frontier of opportunity for the end user. Unlike the internet which is more consumer orientated, virtual reality is a land of opportunity for the user due to the nature of the supply and demand economy and the skill system hardwired into the Entropia Universe avatars, which allows for the development of virtual Professions and Specialization. ROCKtropia 2.0 is a taste of the future of Virtual Reality and is fully scalable to grow to meet the demands of being the Capital of Pop Culture in this fabulous new medium."

About ROCKtropia
ROCKtropia is the pop culture home world, where the mythology and game play is inspired by current events, pop culture and music icons. ROCKtropia features Award winning CryEngine2 Graphics and the Entropia Universe Virtual World platform that has over one million Registered users and a Secure Real Cash Economy with a 2010 GNP of $420 million.

About NEVERDIE Studios
NEVERDIE Studios is headquartered in the historic El Capitan Theater building in the heart of Hollywood. The Studio was founded by iconic celebrity gamer/avatar Jon "NEVERDIE" Jacobs in the summer of 2008 to create movies, music and virtual worlds. Since its inception, NEVERDIE Studios has scored chart-topping club hits with dance diva Cheri Moon and produced two revolutionary virtual worlds for the Entropia platform.
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