It's because most of the player base will be at work or in classes thats its 14:30 on Wednesday so they can limit the number of people taking part.
If too many turn up it will just cause the servers to crash, they need enough people to stress the system but not overload it or they won't be able to get any results from the tests.
How can they tell when the servers will break if they're broken before the event has even started.
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