Id say it depends very much on which target groups yours aiming for. Yes the usual MMORPG pages but maybe also financial, economical sites. And why not universities etc ( althought it might be controversial).
I guess hiring a company that are experts in customer survery is the best way to start, i know from own experience you will be very suprised on the outcome, its usually not at all like you think. It would give a good estimate on what the current playerbase is build up of, and also put some light on which focus on new potential customer groups to take.
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