All this "10x10 booths are large enough" blah-hooey...you're kidding yourselves if you think this is the appropriate way to showcase your game. A single lonely decrepit laptop and a stool. I mean cripes, there isn't even separate PCs for the demonstrator and viewers! Even if the booth is only 10 x 10, where is the necessary hardware to properly showcase the goods?!?!
I can see it now:
-MindArk official standing behind the laptop, neck craning over the screen, bumping foreheads with the closest of half-a-dozen semi-interested visitors clustered around the screen, trying to see wtf is going on...plinky little AM-radio audio squeaking out of the integrated speakers...ohhh yeah, baby!
Yeah. It's all good.

You'd have more success trying to bob for apples with 6 other people's heads trying to bob in the same bucket.
