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Maybe from my perspective I just think of things in simple terms. So if you make money from people participating in your MMO then you need to promote an atmosphere that keeps people participating in your MMO no matter what it takes
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This sums up my belief but something
MA seems to find extremely hard to do.
If new / old players could profit more often during a hunt, not from getting a single big loot / global / ath, I believe we would have a much larger playerbase than we do currently. How many give up within the first few days / weeks when they find themselves depositing more than a monthly fee than competing and more well known mmorpgs and if they don't deposit they find themselves sweating for days at time to scrape enough together to use for a single hunt.
The overall loot could be spread out a little more than the what seems like daily +20k hofs (I'm sure some would like only +20k hofs and nothing else) but profiting / breaking even only 1 in 10 or 20 hunts just causes more people to complain and possibly in their early
EU experience to quit, if the profitable runs were more often i.e. 1 in 5 hunts then more new people would stay and possibly deposit more, providing more customers to crafters and so contributing to the economy