I never really understood the need to change trade marks. As I see it, it will only cost a lot of $ in marketing costs because you need to replace all material and have to start all over to create brand awareness.
That said, I don't really see why any players would feel so pasionate about it. Sure, we're used to Project-Entropia, and as such I would prefer to keep it at that, but that's just because it somehow "feels right". With all the other things that can be critisized, how anyone can claim that "I will quit if they go from Project Entropia to Entropia Universe" is really beyond my grasp.
What's in a name? It's neither hand, nor foot, nor any other part belonging to a man...
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