Haven't read all replies, maybe some double comment in here:
I think (and surely hope) that MindArk willkeep the name Project Entropia. Since it IS a project and will be a project because of continuous developmentin the coming decades/centuries (?!?!once more I hope

).
Quote:
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Originally Posted by Einstein
The project isn't anywhere close to finished yet.
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(N)ever?!
Also from busniess perspective that would be the wisest I recon, since even though
PE isn't a big brand (yet; once more I...), they have invested in promoting this name.
On the other hand though MindArk has always pointed out that their main goal is to run a Virtual Universe (amongst making profit :P). So from that point of view, it isn't strange that they have registered webdomains that combine Entropia and Universe.
Like said in more replies, (big) companies tend to also register domains that come close to their original domainname or refer to what they do as a business.
This to link thru to the official mainpage of project-entropia.com. Which I hope will stay the official name.