Hmmm - Banner adds are hard sometimes as I personally have them blocked by admuncher as find it annoying when visiting a site to get bombarded with adverts. ( my personal opinion )
I better approach may be to contact London Underground and ask how much it is to place an advert on one of there carrages - 1000's of people would see that every day and having worked for an IT / Telecom company when we did this we had 20% more interest from the tube than we did the banner adverts.
Sites you may want to think of would be where your captive DEPOSITING audience is going to be ( filmw / leasure / holiday type sites ) - not one of these HAS BEEN sites ( ebay / pricerunner ) -
GOOGLE = NO NO NO you wont get your return on the clicks and ITS PAY PER CLICK AND THE ADDS SUCK .
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Cant you stick an add through Reals' network and get entropia adverts up in need for speed or other games - That would be very classic ;P or on to other sites for gamers
Also why not look at Internet Service Providers and seeing if in there leasure sections if they can link through to
EU - Just contact the webmasters and offer to do a custom page for them and they will normally link for FREE .
demon / bulldog / aol / pipex / orange / vodafone
Just my thoughts
DONT TELL THIS FORUM WHERE YOUR ADVERTISING AS THIS WILL KNOCK THE BUDJET BY 500,000 USERS VISITNG THE SITE ITS FOUND ON
