Just a guess here, but I'm assuming that this blog will consist entirely of entries that are all positive and show what a great company
MA is? ...and, based upon that concept, I'll also assume that commentary on the blog entries would be severely edited, if allowed at all?
A couple of tips for you, Marco... First, the media is smart enough to recognize a company brochure no matter what form it takes and will likely dismiss it as a credible source of information. Second, be ready for the competing blogs that will surface to counter the "cake and ice cream" you'll serve in this one...