Entropia Universe Is First Virtual World Ever to Contribute to Emmy Award

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Interactive Emmy® Award Recognizes Convergence of Television Drama and Virtual World Entropia Universe

GOTHENBURG, SWEDEN and CANNES, FRANCE--(Marketwire - April 15, 2008)

Last week in Cannes, France, the International Academy of Television Arts & Sciences announced the winners of the International Interactive Emmy® Awards, recognizing the drama "The Truth About Marika," produced by Swedish Television and The Company P, for the best Interactive TV Service. The program successfully integrated television and the Internet, yielding an exemplary crossover experience for viewers that showcases the potential of future projects between the two mediums.

As part of "The Truth About Marika," viewers could participate in the show by helping to solve the mystery of a missing person. Clues were planted in the virtual realm of Entropia Universe, where viewers could collect the separate clues to solve a larger puzzle, leading them one step closer to solving the overarching mystery. Viewers could also interact with the avatars of the main characters of the show inside Entropia.

This partnership was a breakthrough for television and the Internet in terms of creating real value for the viewers, and engaging them in multiple platforms through one program. Christian Bjorkman, Director of Special Projects for Mindark, explains, "Television and broadcasting companies all over the world are currently discussing new revenue models, how to capture viewers' attention and how to create enhanced value and stickiness to their shows, not just during airtime, but before and after as well. The collaboration with Swedish Television and The Company P was extremely successful, especially as a preliminary project, and Mindark is excited to form relationships with other forward-thinking media partners to push the limits of entertainment to the next level."

"We are beyond thrilled to be part of this Emmy Award and are extremely thankful to Swedish Television and The Company P for allowing us to be part of this momentous partnership," says Mindark Chief Information Officer Marco Behrmann. "We look forward to more integration of entertainment outlets as technology and viewer demand calls for it."

For more information on "The Truth About Marika" and how Entropia Universe was integrated into the viewer experience, see http://www.thecompanyp.com/portfolio...-about-marika/.

Originally Posted Here

[doitordontdoit]

Yay! Gratz EU

[Chimp]

Cool...they going to do an English version so we all know what we missed?

[Nor Alien]

Very nice!!! One day I hope to see EU on CSI... some guy launders his money by buying a Mod Fap for 300k and reselling it for 500k!!! But he doesn't realize the MOB is playing this as well and see's there dope money being spent on a fap... Hes dies with a mouse rammed up his ........!!!!

[Jamhot]

Cool!

Jamhot

[Rumsponge]

So, just as we suspected. The whole thing was a massive waste of time for every one of us who don't watch Swedish soap operas. Way to go MA! Thanks for the heads up!

[Harald]

Awsome

Harald.

[Jamhot]

Originally Posted by Rumsponge

So, just as we suspected. The whole thing was a massive waste of time for every one of us who don't watch Swedish soap operas. Way to go MA! Thanks for the heads up!

An astounding piece of pr for a virtual universe to lay claim to though, and in turn will bring more of this kind of stuff from other countries TV companies keen to tap into this kind of new entertainment.

So a massive waste, not at all. Sometimes you gotta look at the bigger picture.

Jamhot

[somon90]

yeah, I own something that contributed to something that was awarded an Emmy

Note ftw!

[711]

Originally Posted by Rumsponge

So, just as we suspected. The whole thing was a massive waste of time for every one of us who don't watch Swedish soap operas. Way to go MA! Thanks for the heads up!

Or perhaps it was a small-scale experiment to see if the concept was viable, with an eye toward expanding it to larger markets in the future?