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Old 12-18-2007, 14:31   #1
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Massive Inc. - Live Gamer - Microsoft
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Sorry if Im late...

"Massive Inc.", doing our ingame advertisements got sold to Microsoft in May 2006 already. :S

Microsoft to Acquire In-Game Advertising Pioneer Massive Inc.: Massive’s technology for weaving dynamic, relevant ads into video games will extend next-generation advertising across Microsoft properties and beyond.

The same guy that build up "Massive Inc." has now created "Live Gamer", an official platform to sell ingame items :

Live Gamer - The Trusted Source for Virtual Trading

o_O

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Old 12-18-2007, 14:35   #2
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Wonder if this will cause any problems for MA. Considering all the crap MS put them thru back in 2002 I think it was.

MS Sacks MindArk - Shacknews - PC Games, PlayStation, Xbox 360 and Wii video game news, previews and downloads
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Old 12-18-2007, 14:39   #3
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It's like deja vu all over again, not just the slightly out of date "news", but the first reply
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Old 12-18-2007, 14:43   #4
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I read about the Live Gamer thing this morning on a dutch techsite, seems like it wants to be a big fish in the (quite empty) sea of ingame trading solutions / companies. What it looks to me now is it adds the 'secure rce' part EU got to any other game.
I wonder if it will be a direct opponent for MA's endeavors (selling worlds with secure trading system).
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